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Current Issue
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Archive
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From the Editor
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The effect of light on our internal clocks
Kevin Smith
Night Lighting
Oct. 29 2018
When designing a circadian rhythm friendly lighting system, consider effects with warmer kelvin temperatures.
With customers, the only constant is change
Judith Guido
Verdant Voice
Oct. 22 2018
Something every business needs to ask is, “Who is our who (your core customer)?
Video stream your way to more sales
Jeff Carowitz
Marketing Matters
Oct. 15 2018
Video can solve a lot of selling and marketing challenges if used correctly.
A type of recruitment strategy
Kristin Smith-Ely
From the Editor
Oct. 6 2018
The good news is, people want the services you offer, but keeping up with demand is challenging if you don't have the right help...
Warm up to cool nights with deck lighting
Kevin Smith
Night Lighting
Sept. 17 2018
Not a tough sell
Kristin Smith-Ely
From the Editor
Sept. 10 2018
Don’t be the next negative headline
Judith Guido
Verdant Voice
Sept. 6 2018
A great economy hides a lot of bad marketing
Jeff Carowitz
Marketing Matters
Sept. 6 2018
Getting ROI from CRM
Jeff Carowitz
Marketing Matters
Aug. 28 2018
Don’t forget to come up for air (aka cash)
Judith Guido
Verdant Voice
Aug. 27 2018
A picture is worth a thousand words
Kevin Smith
Night Lighting
Aug. 13 2018
Get your business in shape
Kristin Smith-Ely
From the Editor
Aug. 6 2018
Navigating the night with beautiful light
Kevin Smith
Night Lighting
July 23 2018
When they say 'I'm interested'
Jeff Carowitz
Marketing Matters
July 16 2018
Don’t lose track of shoppers before they convert into buyers.
Strength in numbers
Kristin Smith-Ely
From the Editor
July 10 2018
Don't underestimate the power of marketing
Kristin Smith-Ely
From the Editor
July 10 2018
Following the 'Guido Principal'
Judith Guido
Verdant Voice
July 5 2018
Your landscaping service price is too high … or is it?
Jeff Carowitz
Marketing Matters
June 29 2018
Keep kids outdoors longer with play illumination
Kevin Smith
Night Lighting
June 5 2018
Gathering data the right way
Judith Guido
Verdant Voice
June 5 2018
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