How to Make Change Work for Your Green Industry Business
As the famous folk/rock singer Bob Dylan once said, “The times they are a-changin’.” And changing they are!
In the last 30 years, we have witnessed many historic and life-altering worldwide changes that have taken place. The crumbling of the Berlin Wall, 9/11, the quantum leaps of the Internet, a stock market crash, Google, Amazon, tremendous downsizing by the big three U.S. automakers, huge layoffs, the iPhone, China emerging as a huge economic leader, the BP oil disaster ... and the list could go on and on.
People love change and they hate change. They want to see the models of the new automobiles for the next year, but they hate the fact that they have to change their area code on their telephone number (and everything else that has their telephone number on it). They love the fact that their new cellular telephone has the latest technical upgrades on it, but they dislike the chore of having to sort through their trash and put recyclables in a separate container. They like the idea of ATM machines, but fear the loss of their job due to a downsizing of their company.
The right amount of change in a person’s life is similar to the sun rising on a new day. It’s full of possibilities and opportunities. It is that special something that adds to the magic of life. Like a fresh diaper, some changes are needed and wanted. If not, it’s the same old stuff.
It would be boring (for most of us) to see the same old reruns of the Seinfield television show week after week. We want the all-new comedy program. Many of us would not want the same redundant meal, night after night; we need and want a variety of delectable and healthy foods. Change is predominantly good and, of course, change will always be with us.
Now bringing this conundrum of change closer to home, Charlie Hall reported recently in Greenhouse Grower magazine two of the changes forecast for the green industry:
Hard Goods Demand Is Up As The Housing Industry Rebounds
Demand for decorative outdoor hard goods, such as lighting, pavers and fountains, will also achieve double-digit growth now through 2015, according to the Freedonia Group. As the housing industry continues its rebound and the economy improves, consumers will unleash pent-up demand for landscaping renovations and updates that may have been put off during the recession and for many years afterward.
Landscape Firms Scale Up To Remain Competitive
Landscape service trends appear to be improving. In fact, according to First Research, the output of the U.S. landscaping industry is forecast to grow at a compounded annual rate of four percent through 2016, indicating steady growth in the longer term.
These are some of the good changes. Some of the not-so-good changes that I have covered in past articles include the shortage of qualified workers, more demanding customers and the demand to add technology to the mix when running your green industry business.
So, how do we deal with the issue of change—good or bad—in your green industry business? Are there some guidelines that will help us through the maze of confusion? The answer is a resounding and emphatic YES!
A famous success philosopher, Kop Kopmeyer, once suggested a system for dealing with adversity that has served me well. He called it, “The Four A’s for Dealing with the Challenges of Life”. Let me share with you my interpretation of them and how they can help you deal with the challenge of change.
The first A stands for Admit. We must first admit to ourselves that change is inevitable. It is going to happen. It has been, will be, and is part of every facet of our lives. So, when faced with a change at hand, the first step is to simply admit that this change, whatever it might be, is, or has happened. To admit or acknowledge that this change is real is the vital first step.
The second A stands for Accept. It is important to accept the shift that is taking place. Not lip service, but a true acceptance of this modification of our present existence is needed. It means recognizing that things will never be the same again. We don’t have to like the change, but we do need to embrace the reality that it has occurred. The job is gone; the child is now an adult, or the strength and quickness we knew when we were young has diminished.
Since the door to the situation, as we knew it, has been closed, we must seek entry through a new door, down the hall, one that is now open. In order to be able to pass through that door, we must first accept the change that has taken place.
The third A stands for Adapt. What are we going to do about it? What kind of a plan can we create to help us make a successful transition into this new reality? What type of help or professional assistance will we need to seek out? What kind of knowledge or skills must we acquire to help us turn this potential loss into a win?
After we have deployed our creative resources to come up with a plan to adapt, we must take the next step which is to take Action. As the saying goes, “You can’t get to second base if you leave one foot on first.” All the planning in the world is useless, unless we take action. What happens to some people is that they go through the first three steps of this formula, but hesitate to take action. A good example of this is when Chrysler, Ford and General Motors created an electric car, but failed to totally commit to marketing and selling it. In the meantime, automakers like Toyota and Honda did, and gained a huge headstart on the big three. The key here is to take action.
The important thing is to get moving. Like the saying goes, “the universe rewards action.” It is vital to move in the direction of our goal. Once we get moving, adjustments and corrections can be made.
In summary, the four steps to help your green industry business successfully deal with change are:
Admit – admit that the change has happened or is about to happen.
Accept – accept the change, and welcome it with open arms.
Adapt – come up with a plan to help you adapt, and make the best of the situation.
Action – take the necessary action, and follow through, to ensure you get the desired results.
By implementing the above formula for dealing with change in our lives, we can grow and benefit from the myriad of challenges and transformations that are sure to come our way in the months and years ahead. Not only will the times be a- changin’, but so will we.
EDITOR’S NOTE: Tom Borg works with small and mid-size green industry companies to improve customer acquisition and retention. For more information or to ask him a question, contact him at 734-404-5909 or email him at: email@example.com or visit his website at www.tomborgconsulting.com.