Weed Man USA purchases rights to Canadian territories

By Sarah Bunyea

President and co-founder Brenda Rice has also announced her retirement.

Brenda Rice, president and co-founder of Weed Man, has announced her retirement after nearly 50 years leading the Oshawa, Ontario-based company. Spearheaded by CEO Roger Mongeon, the franchisor for the United States has formed a new company, TH Canada Inc., and has taken over leadership of the Canadian territories. In total, the team now oversees over 680 territories worldwide.

Weed Man was launched in Mississauga, Ontario, in 1970 by the late founder Desmond “Des” Rice and his wife Brenda. The couple started franchising in 1976, and the vision to be a trusted lawn care company became a reality in the United Kingdom and across North America.

Jennifer Lemcke, COO of the growing company, will continue building the brand’s legacy with the Weed Man Canada franchises and will work to grow the brand as one cohesive unit. “The transition has been exhilarating, and my team respects the responsibility we now have to take this recognized brand to new heights as we enter the future as a united front,” says Lemcke.

Through Lemcke’s efforts, the U.S.-based contingent of Weed Man was named one of the fastest-growing franchises by Entrepreneur magazine’s annual Franchise 500 – earning the No. 59 spot in 2019.

“The legacy Des and Brenda built is that of hard work, dedication to the brand and passion behind the team of franchises and their employees,” says Lemcke. “Thanks to Brenda’s vision and commitment to the customer, Weed Man has thrived throughout the last five decades in Canada and beyond. We will continue to represent the brand with the strongest winning culture in North America.”