PBI-Gordon names channel marketing manager

By edited by Kristin Smith-Ely

Steve Tomac previously held marketing and development positions at John Deere.

The employee-owners of PBI-Gordon, Shawnee, Kansas, have announced that Steve Tomac has joined the company as channel marketing manager.

In his newly created role at PBI-Gordon, Tomac will work with the company’s marketing and sales teams to maximize market opportunities at a customer level. The position is instrumental in implementing a new level of channel focus as PBI-Gordon executes its strategic growth initiatives.

Tomac brings 21 years of industry and marketing experience to PBI-Gordon. Prior to joining the company, he was with John Deere, where he worked in various marketing and development positions.

A Michigan native, Tomac holds a Master of Business Administration in Finance from Indiana University, a Master of Science in Agricultural Economics from Purdue University, and Bachelor of Science degrees in both Agri-Business Management, and Ag and Natural Resources Communications from Michigan State University. He is active in the National Agri-Marketing Association, serving as a foundation board member and past chapter president.

PBI-Gordon offers a line of herbicides, insecticides, fungicides, growth regulators and other products and develops and markets products for the consumer lawn, garden, and farm and ranch markets, as well as animal health and grooming products for consumers and veterinarians.