Working for you

By Kristin Smith-Ely

did you ever stop to think about what goes into all those messages you receive and who is behind them?

Most likely, you subscribe to a number of newsletters, magazines and promotional emails about landscape and irrigation. You read green industry news online or in print and see advertisements and messages from manufacturers of mowers, power equipment and irrigation supplies on a constant basis.

But did you ever stop to think about what goes into all those messages you receive and who is behind them?

Believe it or not, there is a whole group of us, made up of editors, marketing and public relations specialists, and graphic designers who have built our careers around delivering information to you. Many of us belong to the Turf and Ornamental Communicators Association.

I recently returned from TOCA’s 30th Annual Meeting, in Charlotte, North Carolina. Nearly 60 green industry communications professionals attended. And while we each work for our various different companies, we all share a common goal — to reach you, the landscape, irrigation and maintenance professional.

As a publication that serves the green industry, Irrigation & Green Industry wants to understand what matters to you so that the information and articles we share will be helpful. We also want to make sure we’re communicating that information effectively and accurately.

At the meeting, we heard from broadcasting industry legend and Carolina Panthers announcer Mick Mixon who shared some great advice on conducting interviews.

We also got a behind-the-scenes look at the Quail Hollow Club during the Wells Fargo Championship golf tournament. It was impressive learning how the grounds crew spends the wee hours of the morning making sure the greens, bunkers and sand traps meet the high standards of the PGA Tour.

TOCA also honors the efforts of its members with awards. In IGIN’s first year of entry, we came away with several awards for editorial content and design. I hope this is just the beginning of the great things we can accomplish, but we can’t do it without you.

We always want to know what we can do better and what topics you want us to cover. Please contact us with your ideas.