The Sterling Group invests in Bad Boy

By edited by Sarah Bunyea

The mower manufacturer has been founder-owned since it began in 1998.

The Sterling Group, a Houston-based middle market private equity firm, announced an investment in Bad Boy Inc.

Headquartered in Batesville, Arkansas, Bad Boy is a manufacturer of high-performance zero-turn riding lawn mowers. Since its founding in 1998, Bad Boy has operated as a founder-owned business. Bad Boy sells its mowers across an expanding base of independent dealers and leading outdoor retailers.

“Phil and his team have built an incredible product and strong brand resulting in impressive growth over the last 20 years,” says Kent Wallace, partner at The Sterling Group. “We look forward to partnering with Phil and his team in supporting Bad Boy’s future growth as it continues to deliver leading residential and commercial mowers to its loyal customer base.”.

“I am excited to partner with The Sterling Group, as we work together to drive Bad Boy’s continued growth,” says Phil Pulley, founder of Bad Boy.

Sterling has a long history of partnering with family and entrepreneur owners and their management teams to support the growth of their businesses.

Willkie Farr and Gallagher LLP acted as legal advisor to The Sterling Group. Stephens Inc. acted as financial advisor and Jones Day acted as legal advisor to Bad Boy Inc.