NALP announces national campaign to promote the green industry

By edited by Sarah Bunyea

The campaign will highlight the important work companies are doing this spring.

The National Association of Landscape Professionals, Fairfax, Virginia, with support from the Industry Growth Initiative, will be engaging in a national public awareness campaign to let the public know that lawn care, landscape, tree care, irrigation companies and nurseries are working hard this spring. As the country begins to open up, NALP is focusing attention on how, collectively, the industry is working safely, keeping healthy people employed and supporting the economy.

The association has created resources, including videos, infographics, social media images, an article and a press release template for industry professionals to share on their social media channels, website or client emails. NALP says it wants to help industry companies promote the ways they are continuing to work safely.

NALP also has shareable content resources for companies that are currently hiring, including a video that lets unemployed workers know that the industry offers safe and rewarding career opportunities.

The Public Awareness Campaign Toolkit is housed in the Toolkits and Resources section on NALP’s website.