Jobber releases home service economic report

By edited by Sarah Bunyea

Spring 2020 report shows resiliency in revenue growth, employment and consumer demand for home service businesses.

Jobber, Edmonton, Alberta, a provider of job tracking and customer management software, released the Home Service Economic Report: Spring 2020 Edition, which showcases market trends and insights pertaining to home service businesses in the first half of 2020. Findings within the report are broken down by the cleaning, green and contracting segments, all of which saw double digit year over year growth in new work scheduled during the month of June, an early indicator of the health of these businesses.

“Although we have not yet seen the full impact that the COVID-19 pandemic will have on small businesses, the Home Service category has already shown great resilience over this past quarter,” says Sam Pillar, CEO and co-founder at Jobber. “Barring any unforeseen setbacks, the category is on a strong path to recovery and, in many industries, has reached and even exceeded pre-pandemic growth levels. Our hope is that the entrepreneurs within Home Service are feeling some relief and continue to see improvements in their business throughout the third quarter and beyond.”

Jobber’s Home Service Economic Report is compiled using proprietary performance data aggregated from the 90,000+ home service professionals the platform serves. Category performance is also compared to the U.S. GDP and other major categories for context. A few key findings from the quarterly report include

  • recovering from April’s low – April was the hardest hit month according to nearly all indicators across all categories. Timed with a peak in U.S. unemployment and wide-spread stay-at-home orders, median revenue for home service businesses decreased by 15% year-over-year. However, this rebounded quickly. Median revenue for the month of June was up 8% year-over-year.
  • new work reaches new high – In June, new work scheduled for home service businesses reached a high for the year with an increase of 15% year-over-year. The green and contracting segments reached 26% and 14%, respectively. Cleaning tied its 2020 high from January with an 11% increase year-over-year.
  • no revenue loss for green industry – Year over year revenue has shown growth for all months in the green segment, except in April where it was flat. This segment consists of lawn care, landscaping and other related services that operate in outdoor environments and are naturally conducive to social distancing.

“Home service has weathered the storm much better than many major categories in terms of revenue growth, consumer spending, and employment” says Abheek Dhawan, vice president, business operations at Jobber. “Many of the services our customers provide are essential to their community’s health and safety, which has become even more important as we all spend more time at home.”