Dauer Manufacturing hires Tom Rowe to expand national sales efforts

By edited by Sarah Bunyea

Former Kichler executive joins Dauer as the company enters its 20th year in the lighting industry.


Dauer Manufacturing, Medley, Florida, a wholesale supplier in the LED lighting industry, announced that Tom Rowe, former Kichler executive, has joined the company as its new and first national sales director. Rowe will be responsible for continuing to elevate Dauer’s multi-channel sales of low-voltage lighting to distributors including electrical and green wholesalers, lighting showrooms, garden centers, nurseries and other landscape suppliers. Rowe will also lead the company’s expansion toward the West Coast and throughout the U.S. and Canada. In addition, he will spearhead the launch and growth of Artemix, the company’s new retail line of indoor lighting and decor, and its established Silhouette Collection of indoor and outdoor lighting bollards among the interior design and architectural design community.

Rowe has served in various positions throughout his career in the lighting industry. He worked as a contractor and distributor, including providing residential clients with lighting and design services through his private firm. Prior to joining Dauer Manufacturing, Rowe spent more than 13 years with Kichler and made significant contributions to the sales team and customer base. He most recently served as their national sales manager, where he was responsible for maintaining and building clientele in the U.S., Canada, and international markets.

“At Dauer Manufacturing, delivering on customer needs is top priority,” says Rowe. “Dauer’s hands-on ownership and long-term vision of innovation, combined with their quality, customizable products and turnkey service, align with my passion for reaching new customers and watching them flourish.”

“Tom’s unique combination of customer-centric sales ingenuity among both commercial and residential clients is truly an asset for Dauer Manufacturing as we continuously innovate our lighting products and lamp offerings,” says Craig Klomparens, president of Dauer Manufacturing.

“Rowe’s proficiency in LED lighting and the green industry, along with his sales footprint across the U.S. is a perfect fit for us at Dauer, as we enter our 20th year as a lighting supplier,” says Kino Obeso, vice president of Dauer Manufacturing.