Blount rebrands as Oregon Tool

By edited by Sarah Bunyea

The shift will be effective June 2.

Blount Inc., Portland, Oregon, unveiled a new corporate name that honors its heritage: Oregon Tool. The global manufacturer of professional grade cutting tools and equipment selected Oregon Tool as its new name to harness the power of its pioneering origin story.

The company was founded by Joe Cox in 1947 in the basement of his Portland home. Inspired by a timber beetle larva, Cox studied the creature to better understand how to cut wood more efficiently. With his learnings, he designed a new saw chain that was modeled after the larva’s alternating C-shape jaws. He called it the “Cox Chipper Chain” and started the Oregon Saw Chain Corp. to produce it. Cox’s saw chain remains widely used today around the globe.

Over the years, the company has grown into a multinational organization employing more than 3,000 team members. It sells thousands of products in more than 110 countries across multiple consumer brands, among them Oregon, Woods and ICS Diamond Tools. The company manufactures saw chain and guide bars for chainsaws and diamond saw chain for concrete and pipe, agricultural tractor attachments, and is an original equipment manufacturer supplier of first-fit and replacement parts.

“We are certainly proud of where we’ve been and where we are, but we’re even more excited about where we’re going as Oregon Tool,” says Paul Tonnesen, CEO of Oregon Tool. “Because Oregon is the undisputed leader in the global bar and saw chain market, we are confident the inspiration and momentum inherent in the name Oregon Tool will help our organization achieve our goals in the years ahead, including aggressive growth across brands and launching into adjacent categories. We will also go beyond serving the professional end user and expand how we’re serving the do-it-yourself consumer.”

The shift from Blount to Oregon Tool will be effective June 2. Tonnesen says the brands and products that customers have come to know and trust will remain the same and will operate under the umbrella of Oregon Tool instead of Blount.