SiteOne hosts its 25th annual Women in the Green Industry Conference

By edited by Kyle Brown

The theme for this year’s conference to be held in San Antonio, is “Flourish.”

SiteOne Landscape Supply, Roswell, Georgia, is hosting its 25th annual Women in the Green Industry Conference, Sept. 30 to Oct. 3, 2021, in the Alamo City, San Antonio, Texas. Registration is open now through Sept. 7 for the four-day professional development event focused on helping women in the green industry flourish.

“This year’s focus is ‘flourish’ because there’s never been a better or more important time to celebrate the key role women play in the future of the landscape industry and help them grow their personal networks and business opportunities,” says Christina Moore, senior events manager at SiteOne Landscape Supply. “After a year of unexpected change and challenges, we are really looking forward to meeting again in-person to network, share best practices, support one another and learn new business strategies that will benefit the entire landscape industry.”

The 2021 welcome dinner keynote “Embracing the Growth Zone” will be given by Lauren Johnson, mental performance coach and speaker at Lauren Johnson & Co., Folsom, California. Claire Goldman, principal, head of design and business development at R&R Landscaping, Waverly, Alabama, will open the first day of WIGI with “Better Together,” identifying and capitalizing the differences between women and men to improve working relationships. Jennifer Lemcke, CEO at Weed Man, Toronto, Canada, will close WIGI with “Building a Team Today and Bench Strength for the Future.” The session will provide a deep dive into creating a process for recruiting efforts.

Attendees will have the opportunity to learn from guest speakers, sponsors and each other by attending breakout sessions focused on topics including an introduction to wellness for landscape professionals, how to build scalable systems and using estimates and job costing to win jobs.

WIGI is made possible thanks to presenting sponsors: Hunter and FX Luminaire; gold sponsors: Belgard and Techniseal. Additional sponsors include Bayer, Epic Plastics, LMN, NALP, NDS, Real Green Systems, ProGraphics Screen Printing, The Grow Group, PBI Gordon and IPS Weld On.