Grundfos enters 50L Home Coalition

By edited by Kyle Brown

The coalition seeks efficient solutions to water security and climate change.

Grundfos, Bjerringbro, Denmark, has enlisted in the 50L Home Coalition with a goal to advocate for efficient water reuse and recycling in homes and cities worldwide. The coalition serves as a global action-oriented platform created to bring together leaders from the private, nonprofit and public sectors in order to tackle water security and climate change.

Grundfos will work with coalition members and partners to help identify and scale new technologies that can transform water usage and the energy required to heat it.

“At Grundfos, we work tirelessly to improve water and energy efficiency for the greater good and believe in making a difference locally and globally,” says Lars Spicker Olesen, director of circular water at Grundfos FutureLab. “The world needs transformational innovation to change course and companies need impact partners to succeed. This strategic collaboration with 50L Home will help us move towards this ambition and will enable us to support the coalition’s mission to re-invent the future of water and change the narrative on domestic water consumption.”

The coalition’s main objective is to leverage innovations in education, technology and policy to craft a resilient, low-carbon water future. Using creative initiatives, the 50L Home approach is to redesign the world’s relationship with water in homes and cities and devise technology that allow for more efficient water usage. One of the coalition’s goals is to encourage people to use only 50 liters of water a day.

“We are thrilled to have Grundfos join our Coalition,” says Braulio Eduardo Morera, director of 50L Home Coalition.We envision a future where companies, policymakers, innovators, researchers and communities work together to create sustainable solutions that will solve the urban water crisis and create financially viable opportunities for our communities. We hope to instill the importance of responsible water consumption in cities around the world, making 50 liters of daily water use per person not just a reality, but an irresistible one. Having a company such as Grundfos – which is committed to pioneering solutions to the world’s water and climate challenges and improving the quality of life for people – join us will help us strengthen our efforts toward achieving this goal.”